Educación continua

Principles of Marketing

The purpose of this course is to introduce you to the core concepts of marketing, both from a theoretical and a practical hands-on perspective.

The concepts and skills you will learn in this class will allow you among others to: 

  • make managerial decisions in an increasingly complex business environment
  • Understand the marketing mix and apply it based on different scenarios
  • Select and develop a pricing strategy focused on capturing customer value
 
 
 


Consultas para estudiantes de primer ingreso
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Consultas para estudiantes de primer ingreso
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Nombre

Apellidos

Correo electrónico

Teléfono celular

Grado académico

Carreras

Comentario

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